The MethodBrief → Draft → Ship
Three steps between blank page and launched campaign.
01
The Brief
Paste your product, audience and angle. Or drop a URL — Draper reads it and infers the rest. Save a brand project and your voice, logo and palette carry into every draft that follows.
02
The Draft
A dozen directions. Each one grounded in patterns from paid campaigns that actually performed — and sharpened by what's on feed right now.
03
The Ship
Platform-native output. Meta, TikTok, X, Reddit, Pinterest — rewritten for the medium, not pasted into it.
SpecimensSame brief. Two writers. Scored.
The receipts, side by side.
Brief
Generalist modelfacebook
61
Draperfacebook
81
Held-out test split (n=215). Both responses captured verbatim. Scores from Draper’s performance predictor — DeBERTa-v3, trained on 55,000 ads with measured outcomes.
The CreativeCopy is half the ad.
Not just the copy.
The creative.
Draper directs the full ad — copy, visual, platform shape — from the same brief. Frontier image models do the pixels; Draper does the art direction, the headline, and the rhythm that makes it read like an ad on feed.
BriefMeta feed ad — magnesium sleep drink, working parents aged 30–45.
BriefPinterest pin — single-origin coffee subscription, home baristas.
BriefLinkedIn promoted post — project management SaaS, small agencies of 10–50.
Illustrative of Draper's creative direction at GA. Draper handles the brief, the copy, and the art direction; the visual is rendered by a frontier image model under the hood. The red square is Draper's mark, stamped on every specimen.
Vs. the generalistsWhy not just use a generalist?
A great generalist
is not a great copywriter.
Dimension
Generalist AI
Draper
Output quality
Plausible-sounding drafts — you'll rewrite most of it
Copy in the shape of ads that actually performed
Category knowledge
Has read about your vertical
Trained on thousands of winning ads in it
Platform instinct
One generic output everywhere
Native rhythm for Meta, TikTok, X, Reddit, Pinterest
Briefing
Hand-write a brief each time
Drop a URL — your landing page, a competitor's ad, a press release — Draper reads it and writes from it
Market awareness
Frozen at a training cutoff
Scans live trends and competitor creative per brief
Brand consistency
Re-enter your voice and visual identity every session
Save once in a project — voice, logo and palette apply to every draft automatically
The TrainingModel & data
Not more data.
Better data.
Every generalist model was trained to sound like the internet. That's a low bar. Draper was trained on a narrower, richer corpus: paid ads with known outcomes, paired with the engagement they earned and the briefs that preceded them.
The grade book
Every ad in Draper's training set came with its own report card — how long it kept running, how it did against its peers on the same platform. Draper learned the shape of the ones that earned top marks.
What it learned from
Ads that actually shipped
thousands of paid ads across Meta, TikTok, X, Reddit, Pinterest
How they were graded
By how they held up in-market
real engagement and longevity, measured against peers on the same platform
What Draper is
A specialist model — not a prompted generalist
the weights themselves are rewritten on the winners corpus
What it optimizes for
Copy that holds up live
not copy that sounds plausible in a vacuum
NOTE · Comparisons on this page are drawn from Draper's internal benchmark suite against frontier base models on held-out briefs. The side-by-side specimens are illustrative examples of the model's voice, not measured performance lifts. We'll publish the full methodology and evaluation results with GA.
The RatesMetered by drafts
Pricing built around drafts , not seats.
Free
A taste of the desk.
$0
3 drafts / month
- ~3 drafts per month
- 7-day conversation history
- Single-user
- Community support
Most chosen
Pro
For the working marketer.
$20/mo
150 drafts / month
- ~150 drafts per month
- Full conversation history
- Priority model access
- Email support
Pro+
Small agencies & heavy use.
$49.99/mo
500 drafts / month
- ~500 drafts per month
- Full conversation history
- Priority model access
- Priority email support
Enterprise
For brand and agency teams.
Let's talk
Custom draft allocation
- Custom draft allocation
- Dedicated onboarding
- SSO & audit logs
- Direct line to the team
Every plan is metered by drafts. No overage bills, no surprise charges — if you hit the cap, you upgrade or wait until the period resets.
Frequently askedFair questions
A few fair questions.
01.
Isn't this just a system prompt on a generalist model?
No. A system prompt tells a generalist what ad copy looks like. Draper is a purpose-built copywriter — its foundations were rewritten on thousands of real paid campaigns, not borrowed from the open internet. Different foundation, different results.
02.
Where did the training data come from?
Thousands of real paid campaigns that actually ran — across Meta, TikTok, X, Reddit and Pinterest — paired with how they performed. Publicly indexed, legitimately sourced. The full methodology ships with GA.
03.
What platforms does it write for?
Paid social, natively — Meta (feed, stories), TikTok, X, Reddit, Pinterest. Also plain-text channels where language skill carries: email subject lines, push, landing hero. It does not specialize in Google Search ads or LinkedIn creative yet.
04.
How do you measure performance?
Not with a CTR or ROAS number we can't prove. Draper learned from ads that actually ran, kept running, and drew real engagement — the clearest public signals that something worked. At launch we'll publish independent blind evaluations by media buyers, head-to-head against the best general-purpose models.
05.
Can I save my brand voice and logo so I don't re-enter it every time?
Yes. Create a project, paste your site URL or describe your brand in a sentence, and upload your logo. Every conversation filed under that project inherits your voice and your mark — automatically, from the first draft.
06.
What happens to my data?
Your briefs and outputs stay yours. We don't train on customer data. Full policy at launch.
The final wordWrite the ads
Write the ads
you wish you'd written.
Free to start. Metered by drafts, not seats.
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