Yes, Draper has a free plan. You can sign in with Google and start for free — no credit card needed.

A draft is one full campaign: Draper researches the market, writes platform-native copy for each platform, makes matching creative, and predicts a performance score before you spend.

The plans differ by how much you can draft. The Free plan gives you about 3 drafts a month; Pro gives you about 150 a month; Pro+ gives you about 500 a month; and Enterprise has custom volumes arranged by contacting the team.

Each month you get a fixed number of drafts, and your allowance resets at the start of the next month. If you run out early, you can upgrade to a larger plan or wait for the renewal.

You can move up or down between plans at any time. There's no long-term contract — pay for the plan you want for the month you want, and cancel whenever you need.

ChatGPT, Claude, and Gemini are generalists prompted to imitate ads. Draper's foundations were rebuilt on real paid campaigns that actually performed, so it writes platform-native copy grounded in what worked, with matching creative and a predicted performance score.