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FAQs

Plans, drafts, billing, cancellation — the common questions, answered.

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Pricing

Start free, no card. Draft-based billing — Pro $20/mo, Pro+ $49.99/mo, Enterprise custom.

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Frequently asked questions.

What is Draper and who is it for?

Draper is an AI ad-copywriting tool. From a short brief it drafts platform-ready ad campaigns (copy and images). It is built for founders and small marketing teams who run their own paid ads. Its writer is a model fine-tuned on high-performing real ads.

How is Draper different from ChatGPT or a general AI writer?

Draper's model is fine-tuned specifically on high-performing real ads, unlike general AI writing tools. Every draft is also scored 0 to 100 by a separate model trained on real ad performance, and the output is shaped to each platform's format and limits.

Which ad platforms can Draper write for?

Draper writes ad copy for Meta, TikTok, X (Twitter), Google Responsive Search Ads, Pinterest, and Reddit. It also generates images for the visual platforms. Google search ads are text-only, so no image is made for Google.

Does Draper create the images too, or just the copy?

Draper writes the copy and generates ad images for the visual platforms (Meta, TikTok, X, Pinterest, Reddit). Google search ads are text-only, so no image is generated for Google.

How do I know the copy will actually perform?

Every draft is automatically scored from 0 to 100 by a model trained on real ad-performance outcomes. The score appears on the campaign so you can compare drafts before you ship. Scores are estimates to guide your choice, not guarantees.

Can Draper match my brand's voice and visual style?

Yes. You can save a brand project with your voice, color palette, and fonts. Draper uses it so the copy sounds like your brand and the generated images use your colors and type.

Do I need copywriting or ads experience to use Draper?

No. A guided brief-builder wizard walks you through your product, audience, platform, and look, and Draper drafts the campaign from there. You can also just describe what you need in chat. Draper is fine-tuned on real high-performing ads, not a general chatbot.

Is there a free plan?

Yes. The Free plan lets you create about three campaigns per month at no cost. Paid plans add more monthly capacity. It is a free plan, not a time-limited trial.

What happens when I need more campaigns?

You can upgrade at any time. Pro is $20 per month (about 150 campaigns), Pro+ is $49.99 per month (about 500 campaigns), and Enterprise is a custom plan with unlimited usage.

Can I change or cancel my plan anytime?

Yes, you can change or cancel your plan anytime. All plans are managed through a self-serve billing portal, so you can upgrade, downgrade, or cancel at any time. The change will take effect on your next billing cycle.

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Let's talk.

Questions about Draper, your plan, or what it could do for your team? Send us a note — a real person reads every one and gets back to you by email.

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