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what gets shipped
Native shape per platform. Not a generic blob.
A TikTok caption isn't a Google search ad isn't a Reddit thread title. Draper writes to each medium's cadence, character cap, and visual hierarchy — and produces a still image alongside the copy on every platform except Google Search.
Not supported today: LinkedIn, YouTube, Snapchat, programmatic, full video.
every draft · graded
0 — 100
the grade book
A score on every draft. Before it leaves the page.
A separate scoring model — trained on the same corpus as the writer — grades every campaign 0–100 the moment it's drafted. Hook variants get ranked. Weak drafts get flagged. You never ship without a second opinion.
70 – 100
Strong
Ship it. Reads like the ads the predictor saw earn through.
50 – 70
Average
Defensible draft. Iterate the hook — Draper will rewrite to brief.
0 – 50
Weak
Don't ship cold. Tighten the angle, re-run, or pick a different variant.
Predicted score, not measured live performance. Calibrated on ads with known outcomes.
brief → draft
One sentence in. A campaign out.
What you type
Promote our new single-origin coffee subscription on Pinterest. Audience: home baristas, 28–45. Tone: warm, slowed-down, premium but not corporate. Avoid “artisanal.”
paste, drop a URL, or use the guided wizard
What Draper ships
The farm, in one cup.
Same hands that picked it ship it. A single-origin subscription, slowed down to the pace it deserves. New growers every month — and the story behind every bag.
Same hands that picked it ship it. A single-origin subscription, slowed down to the pace it deserves. New growers every month — and the story behind every bag.
copy + 2:3 pin image · scored 78 / 100 · ready for ad manager
The RatesMetered by drafts
Pricing built around drafts , not seats.
Free
A taste of the desk.
$0
3 drafts / month
- ~3 drafts per month
- 7-day conversation history
- Single-user
- Community support
Most chosen
Pro
For the working marketer.
$20/mo
150 drafts / month
- ~150 drafts per month
- Full conversation history
- Priority model access
- Email support
Pro+
Small agencies & heavy use.
$49.99/mo
500 drafts / month
- ~500 drafts per month
- Full conversation history
- Priority model access
- Priority email support
Enterprise
For brand and agency teams.
Let's talk
Custom draft allocation
- Custom draft allocation
- Dedicated onboarding
- SSO & audit logs
- Direct line to the team
Every plan is metered by drafts. No overage bills, no surprise charges — if you hit the cap, you upgrade or wait until the period resets.
Frequently asked
The ad-generator questions we keep getting.
Is there a free AI ad generator?
Yes — Draper has a free tier metered by drafts. You sign in with Google, get a monthly draft allocation, and pay nothing until you want more headroom. The free tier uses the same model as paid tiers.
Can it write Facebook ad copy?
Yes. Draper writes Meta primary text, headlines, and descriptions to the real platform character caps (2,200 / 255 / 255) and shapes them for the Facebook feed truncation (around 125 / 27 / 25). It also drafts a 1:1 image for the ad. It does not push the ad to Meta Ads Manager for you — you take the copy and image and run the ad yourself.
Can it make video ads or generate video?
No. Draper does not generate video. It writes copy for video-first platforms like TikTok — captions, hooks, calls to action — and generates a still image. If you need full video generation, this is not the tool today.
How is it different from ChatGPT?
ChatGPT is a generalist trained on broad internet text. Draper was trained on thousands of real paid ads paired with how long they ran and how much engagement they earned. ChatGPT has read about ad copy; Draper was shaped by it. Every Draper draft also comes back with a 0–100 score from a separate predictor — that piece does not exist in a stock ChatGPT setup.
Does it work for TikTok ads?
Draper writes TikTok captions and display names to the platform caps (100 and 20 characters respectively) and generates a still image. Video is not generated.
Does it write Google ads?
Yes, Responsive Search Ads only — up to 15 headlines and 4 descriptions per campaign. No images, no Display Network, no YouTube.
Which platforms does it support today?
Meta (Facebook + Instagram), TikTok, X, Reddit, Pinterest, and Google Search (RSA). LinkedIn, YouTube, Snapchat, and programmatic display are not supported yet.
Where did the training data come from?
Publicly indexed paid ads collected from each platform's ad library and from third-party indexes — thousands of campaigns that actually ran. Each ad came with measurable signals: how long it kept running, the engagement it earned, how it compared to peers on the same platform. We will publish the full methodology with general availability.
The final wordWrite the ads
Write the ads
you wish you'd written.
Free to start. Metered by drafts, not seats.
no credit card · sign in with Google